ICAEW ACA (Associate Chartered Accountant), Next Generation syllabus · Sustainability and Ethics
ICAEW SE Data ethics and the impact of technology: practice questions with answers
6 free exam-style questions on Data ethics and the impact of technology for ICAEW SE Sustainability and Ethics. Try each one, then open the answer to read the explanation. Fincora has 12 original questions on this syllabus area.
Question 1
Ludlow Mutual, a building society, uses an automated model to help decide mortgage applications. It publishes a plain-English explanation of which data the model uses and how, and it tells each declined applicant the main factors behind the decision. Which data ethics principle do these actions most directly support?
- A Beneficence
- B Transparency
- C Data minimisation
- D Accuracy
Show the answer
Answer: B. There is no single official list of data ethics principles, but widely accepted principles include transparency, fairness, accountability, privacy and minimising harm (beneficence).
Transparency means being open with people about what data is collected, how it is used, and how decisions that affect them are made, in a form they can understand. Explaining the model and giving reasons for declined applications supports transparency. It also helps people challenge decisions, which links to fairness and accountability. UK GDPR's 'lawfulness, fairness and transparency' principle and its rules on automated decision-making point the same way.
Question 2
Which of the following statements about the principles of data ethics is correct?
- A Data ethics principles apply only to personal data, not to anonymised or aggregated data
- B A use of data can comply with data protection law and still raise ethical concerns
- C UK law sets out one numbered list of data ethics principles that accountants must apply
- D Once people have consented to the use of their data, questions of fairness no longer arise
Show the answer
Answer: B. Data ethics goes beyond legal compliance. Widely accepted principles include transparency, fairness, accountability, privacy and minimising harm (beneficence). They are drawn from several sources, not a single official list.
Key points:
- Lawful is not always ethical. A use permitted by UK GDPR may still be unfair, intrusive or harmful.
- Ethical concerns apply to all data, including aggregated or anonymised data, which can still disadvantage groups or be re-identified.
- Consent is one lawful basis, but it does not end the accountant's duty to consider fairness and harm.
For ICAEW members, the fundamental principles (integrity, objectivity, confidentiality and professional behaviour) also apply to the use of data.
Question 3
Megan Royle, an analyst at Corrie Wealth Ltd, compares a client's portfolio with the average five-year return of all equity funds currently on sale in the UK. Her data set leaves out funds that closed or merged during the five years. Which bias is her analysis most exposed to?
- A Survivorship bias
- B Historical bias
- C Automation bias
- D Anchoring bias
Show the answer
Answer: A. Survivorship bias occurs when analysis is based only on the items that have 'survived' a selection process, ignoring those that dropped out. Fund performance studies are a classic case. Funds that closed or merged were often poor performers, so an average of surviving funds overstates typical returns and makes the client's portfolio look worse by comparison.
An accountant challenging the data would ask how the population was selected and whether it includes all funds that existed at the start of the period.
Question 4
Ivo Petrov, an accountant at Glenrowan Foods Ltd, is preparing a business case for a new plant-based product range. He finds one market-size figure in a social media post that cites 'industry research' and a higher figure in a trade association press release from four years ago. Which approach best shows an enquiring mind?
- A Use the trade association figure, because trade bodies are generally reliable sources
- B Use the average of the two figures, so that any errors in each of them cancel out
- C Check the origin, date and method behind each figure and corroborate them with independent data
- D Use the social media figure, because it is the more recent of the two figures available
Show the answer
Answer: C. The Code expects professional accountants to have an inquiring mind when applying the conceptual framework. When collecting and assessing data from varied sources, this means considering:
- provenance: who produced the data, how, and for what purpose (including possible bias of the source);
- timeliness and relevance: whether old data still reflects current conditions;
- completeness and accuracy: whether the method and coverage are sound;
- corroboration (triangulation): whether independent sources support the figure.
Ivo should investigate both figures and find independent evidence before building a business case on either.
Question 5
Fatima Zaidi, a finance business partner at Oakhurst Leisure plc, receives a customer-numbers report generated automatically from the company's booking system. For one site the figures are far lower than the footfall counts from the site's door sensors. What should Fatima do?
- A Investigate whether the booking data is complete, for example whether walk-in customers are recorded
- B Use the booking data, because system-generated reports can be assumed to be complete
- C Use the door-sensor data, because physical counts are always more reliable than system records
- D Exclude the site from the analysis so that the inconsistency does not distort the results
Show the answer
Answer: A. Having an inquiring mind includes questioning the completeness and reliability of data, even data produced automatically by the organisation's own systems. A system only captures what it is designed to capture. Here, bookings may exclude walk-in customers or one site may use a different process.
Comparing two sources (triangulation) has revealed a discrepancy. Fatima should find out why before relying on either source, and the finding may improve data capture in future. Assuming either source is correct, or dropping the inconvenient data, would risk misleading users and fall short of professional competence and due care.
Question 6
Quarrybank Appliances Ltd collected customers' names, addresses and email addresses solely to register product warranties. Its marketing team now proposes to sell these details to an insurance broker. Which UK GDPR principle is most directly engaged by the proposal?
- A Storage limitation
- B Purpose limitation
- C Accuracy
- D Data minimisation
Show the answer
Answer: B. UK GDPR (with the Data Protection Act 2018) sets seven principles: lawfulness, fairness and transparency; purpose limitation; data minimisation; accuracy; storage limitation; integrity and confidentiality (security); and accountability.
Purpose limitation requires personal data to be collected for specified, explicit and legitimate purposes and not further processed in a manner incompatible with those purposes. Selling warranty data to an insurance broker is a new, unrelated purpose. It would also need a lawful basis, such as consent, and would raise transparency and fairness concerns, because customers would not expect it.
Keep practising Data ethics and the impact of technology
Sign up free to practise this syllabus area in full, sit timed ICAEW SE mocks and see your score by area. Every question on Fincora is written by us; none are past exam papers.
More ICAEW SE syllabus areas
Practice questions are for study only and are not official exam questions. Back to ICAEW SE mock exams and practice.